By Dianne O’Connell
“A regular convention brings an
economic impact to the city and/or state of about $700 to $900 per participant
into the local economy,” says Toni
Walker, owner of Logistics LLC, a destination management and meeting and event
planning company based in
Logistics LLC has eight major “incentive” programs in the planning for this summer. For one, Brother International, the provider of home and office printers, electronic stationery and sewing machines, is bringing eighty members of their Presidential Club to Alaska for a five-night program at the Alyeska Resort which will include a chartered train and glacier cruise experience, private dinner event at the Alaska Native Heritage Center and many exclusive activities.
“It’s the top incentive trip they offer in the company and Logistics will be handling all the details from the time they arrive until they depart,” Ms. Walker explains.
Allstate Insurance is sponsoring three
different incentive programs in
“It should be a very good year,”
“Even years are always better than odd years for some reason,” she continues, “But even so, I’ve been in business for fifteen years and 2009 was the worst year of those fifteen and 2010 is promising to be the best.”
“Companies are not sending their
people to overseas destinations right now because of the higher costs, poor
exchange rates and the negative perception.
When a company contracts with
Logistics for an incentive event, the program might include a customized tour,
themed parties, a pub crawl, or Alaskan entertainment such as Alaska Native
dancers, dog-mushing demonstrations, gold-panning, or can-can girls. Logistics
provides such services as advance event registration, hotel accommodations, ground
transportation, tour activities and staffing. Participants might go home with such
Alaskan gifts as ulus, smoked salmon, or whale bone carvings. Logistics’ services
are explained in full on their website
A girl from the small farming
community of Cuba, Illinois, south of Peoria, Logistics’ founder
Today, the Logistics staff includes Walker, president and owner; Christy Andresen, finance and administrator manager; Mickela Olsen, tour coordinator; Lindsey Durelle, tour and program associate; and Mimi Brothers, tour and program manager.
In addition to the incentive
programs, the Logistics staff has successfully coordinated during the past
fifteen years hundreds of meetings and events, including destination weddings and
receptions, Special Olympics, Summer and Winter Games, Visitor Industry Charity
Walk, the Governor’s Health and Safety Council, and Alaska Travel Industry
Association’s Annual Convention and Travel Auction to name a few. Venues that have been utilized have included
“The new Denai’na Civic and
Convention Center is absolutely fantastic,”
The city does need additional event facilities, however. The Alaska Railroad Depot is no longer running events, in part, because of the costs associated with keeping it open.
“People don’t realize what it costs in staff and maintenance to run a facility. We are limited in the groups we can accommodate because of the size of the facilities we have. Most are limited to a maximum 150-person capacity.
Logistics is one of 72 members of Global Event Partners (GEP), a worldwide destination management association which selects its participating partners based on a stringent set of criteria, including financial and insurance requirements, service and performance measurements, safety and risk management standards, and so forth.
This year Global Partners is bringing the 2010 GEP Summit to Alaska and the Alyeska Resort which hosts between 100 and 125 high end meeting and incentive clients, GEP partners and GEP staff to a five-day program that includes two days of one-half day meetings, afternoons showing what Alaska has to offer with activities and offsite events, pre-FAM tour in Anchorage and several post-FAM tours.
FAM-tours are familiarization trips
that bring clients to a destination to host them on a trip and show case
The Summit is being sponsored by
Logistics, the Anchorage Convention and Visitors Center, Alaska Travel Industry
Association, Alyeska Resort, CIRI Tourism, Alaska Airlines, Premier Alaska
“In exchange, we hope to book many
clients for future programs to
Indeed, and as a result the